Web Design Explained

For my web design there were elements that were chosen specifically for the site so that the image and editorial pieces flowed together. As the concept of my work is science/biology based I wanted to select a theme for the site that reflected that nature, my reason for choosing this style in particular was due to the minimalism of it. The use of the black and white structured layout reminded me of old school boards and ties in with the education theme. In addition to this the minimalistic design makes the key focus of the site the images themselves as they can be appreciated fully without being overshadowed by flashy design work or decorations. This is predominantly the idea behind the site not having a header image or headboard but instead focusing simply on the title of the body of work.
The site itself is split into four pages:
- Home
- Medium
- Science of Beauty
- Stills
Coming back to the theme of the work I wanted to display my work as a hybrid between a science experiment write up and a gallery of work, therefore as you work through each page it is like working through the pages of a book. You start with the theory of the work/definition (Home), then moving onto the tools used (Medium), thirdly addressing the process that you will undertake (Science of Beauty) until finally, you arrive at the conclusion (Stills). By setting out my work in such a way it hints back to the technical nature of my makeup work but also carries a classic design that makes it visually appealing and simple to manoeuvre. The final page is the most important as it is the display of all my images combined. It was important for my images to flow as they focus on the elements, in addition is how the lighting visually intensifies across the three head shots. Due to this it was important that they be placed side by side one another. The macro shots were then placed beneath their matching headshot, by doing so my images work both as a pair (downwards) but also in the flowing motion of intensity as intended.